Although I feel confident in my clinical skills as a nurse practitioner, I found that the exact opposite was the case when it came to my business development skills. When a physician and I came up with a great idea for a niche practice, the only drawback for me was the need to market this service to the community.
Sunny became my business mentor. Most helpfully, she developed a process where I could get past my hesitation with cold calling. She allowed me to express my fears while formulating a strategy to overcome them. She helped me to identify the strengths that I could tap into and helped me to see how I could use these strengths in this new venture.
Sunny enabled me to reframe the cold calling experience so that I could experience it as a partnership with potential clients and patients rather than as a dreaded chore.
Alison A. Schlenger, MSN, MSW, GNP-BC
House Calls Atlanta